Managing products often involve planning, forecasting, production, and marketing of a value chain. This is a desirable undertaking for continuous improvement of the article or substance through innovation, value orientation and to optimize the utilization of resources. Product management is an important organizational role that gives an article or substance a competitive edge in a globalized and liberalized market.
A manager simply manages the development and sustainability of products. He does most of this through carrying out various products and market researches. By being a good researcher, a manager can identify the different competitive and market conditions peculiar to the products as well as how to exploit the inherent opportunities presented. With this, he can draw up a roadmap for the article or substance (from vision to completion). This will help the products to meet its customers' expectations.
Essentially the manager is overall in charge of all aspects of a particular article or substance in respect to strategy, rollout plan, value management and value chain and feature definition. In addition, responsibility may extend to marketing strategy, forecasting and financial aspects among other strategic and tactical undertakings. For effective planning, forecasting, production, and marketing of products there is need for efficient cross-functional leadership coordination among the various working units of a company or institution. A positioning statement to all units will be a step towards achieving buy-in and resource support for full development.
The input of the customer is critical towards understanding the customer's business challenges. This will be helpful in enhancing the quality and value of an article or substance, either by enhancing an already existing article or scrapping it altogether. Additionally, this affords managers an opportunity to critically investigate market opportunities in order to develop attractive, strong and competitive products that solve the problems of the customer. This can be done using tools for information collection on enhancement ideas and letting stakeholders have their say for consideration by the manager.
The onus is on the strategic manager to be enterprising and innovative in solving challenges that face an article or substance. It is recommended that they explore widely for solutions, even in collaboration or comparison with competing products and interests. An effective and creative manager will not compartmentalize a solution.
Forecasting is equally an important process in management of an article or substance. This is intended to protect an article or substance against unforeseen contingencies of all kinds. This is an indicator of how well a manager can cope with changes as a result of external or internal happenings. It is at this point that re-invention and innovation play a major role.
A result oriented approach will go a long in ensuring that set targets or goals are met. The manager maintains focus on driving the sales outcome of the article with keen responsibility in research, data collection and analysis, review of key performance indicators. This contributes greatly to strategy review and planning for action as and when required. Based on this, the manager is able to ensure adequate allocation of resources to execute on vision as well as strongly and confidently articulate the strategy and direction of an article or substance.
A good system results in good products. A good system is reliant on the effective working together of different departments with different functions and level of expertise. This ensures that an article or substance goes from its planning stage to its successful execution.
A manager simply manages the development and sustainability of products. He does most of this through carrying out various products and market researches. By being a good researcher, a manager can identify the different competitive and market conditions peculiar to the products as well as how to exploit the inherent opportunities presented. With this, he can draw up a roadmap for the article or substance (from vision to completion). This will help the products to meet its customers' expectations.
Essentially the manager is overall in charge of all aspects of a particular article or substance in respect to strategy, rollout plan, value management and value chain and feature definition. In addition, responsibility may extend to marketing strategy, forecasting and financial aspects among other strategic and tactical undertakings. For effective planning, forecasting, production, and marketing of products there is need for efficient cross-functional leadership coordination among the various working units of a company or institution. A positioning statement to all units will be a step towards achieving buy-in and resource support for full development.
The input of the customer is critical towards understanding the customer's business challenges. This will be helpful in enhancing the quality and value of an article or substance, either by enhancing an already existing article or scrapping it altogether. Additionally, this affords managers an opportunity to critically investigate market opportunities in order to develop attractive, strong and competitive products that solve the problems of the customer. This can be done using tools for information collection on enhancement ideas and letting stakeholders have their say for consideration by the manager.
The onus is on the strategic manager to be enterprising and innovative in solving challenges that face an article or substance. It is recommended that they explore widely for solutions, even in collaboration or comparison with competing products and interests. An effective and creative manager will not compartmentalize a solution.
Forecasting is equally an important process in management of an article or substance. This is intended to protect an article or substance against unforeseen contingencies of all kinds. This is an indicator of how well a manager can cope with changes as a result of external or internal happenings. It is at this point that re-invention and innovation play a major role.
A result oriented approach will go a long in ensuring that set targets or goals are met. The manager maintains focus on driving the sales outcome of the article with keen responsibility in research, data collection and analysis, review of key performance indicators. This contributes greatly to strategy review and planning for action as and when required. Based on this, the manager is able to ensure adequate allocation of resources to execute on vision as well as strongly and confidently articulate the strategy and direction of an article or substance.
A good system results in good products. A good system is reliant on the effective working together of different departments with different functions and level of expertise. This ensures that an article or substance goes from its planning stage to its successful execution.
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