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Examining The Use Of Lobby Signs For Business

By Olivia Cross


Business entities make more money when they have more customers. This is why advertising is such business these days. One of the best ways to promote a company is through lobby signs for business. These signs also play a crucial role in ensuring that customers and potential customers feel safe and comfortable in the environment.

The lobby is one of the most highly trafficked areas in any building. This includes corporate offices as well as hotel buildings. Lobbies are the central meeting and waiting areas in most, if not all, buildings. This is what makes ads that are posted in these areas so effective.

Painted images promoting businesses can be displayed on the walls of lobbies. These serve the dual purpose of enhancing the appearance of the place while promoting a product or service. Very often, these images are actually the logo or color schemes associated with the entity.

Motion advertisements are also ideal for lobbies. These are more modern and their very nature makes them appealing to those who visit lobbies even if the visits are restricted to short periods of time. The screens that display the motion advertisements are typically mounted high on walls in lobbies.

Signage created for the provision of information are also really important for lobbies. A sign, for example, that tells visitors and clients where specific offices or departments are located plays an important role in any business. They help current and potential clients to find the person and department that they need easily. This is especially important when there has been a change in either operations or locations as it prevents confusion and frustration. Many of the larger modern shopping centers and malls use these maps or directories In their lobbies to tell existing and prospective clients where each store is located. Of course these signs are posted in central locations such as lobbies.

Safety is a critical issue for all commercial entities as no one wants to risk the bad reputation and potential lawsuits that accompany injuries that affect employees as well as customers. This is why signage that help to ensure safety is so important. When floors are wet or slippery, for instance, it is important that a sign be erected to warn everyone. Another example is the case of an elevator that is down for maintenance or out of service. A sign is important to prevent the use of the elevator in its current unsafe state.

Sometimes external teams of experts are hired to design and install signage for a commercial entity. This occurs most often with the more technical motion or digitized signs. These teams are also likely to be used when the devices need to be maintained.

Many companies have however, found a more economical means of getting this done. Instead of engaging the services of others, they try to identify and use the employees who are skilled and trained in these areas. Some management teams go as far as to ensure that during recruitment, they look specifically for potential employees who already possess the skills and experience required for these jobs. Others ensure that members of the associated departments such as marketing and maintenance are allowed opportunities for training in the area of sign creation and installation.




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