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Twitter Expands Its Ads To Eight Countries

By Bilal Syed


Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.



You can now purchase ad space on Twitter to reach out to users located in Australia, France, Indoniesia, Italy, Japan, Mexico, the Netherlands and the United Kingdom. This is a great way to reach out to an international audience and build brand awareness. You can use other criteria to select the users who will be targeted by your ads.

You can for instance choose to target users in function of the keywords used in their bios, their demographics or their interests. Use as many of these factors as possible to define your audience. You will get better results if you properly target Twitter users who are likely to be interested in your products or services.

You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.

This will enable Twitter to provide local support for a wider range of marketing brands to reach an audience that would appreciate the simplicity of using Twitter to engage directly with its fans.

Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.




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