Sometimes tourists have to be drawn into certain areas by the best attractions in the world. Amusements parks are a great example of this; they can provide enjoyment for just about anyone, so the ability to go to parks like these does not require much in the way of convincing. However, what about being drawn in with the idea of baseball? This is where the Baltimore Orioles can come into play and experts in truck wraps will be able to tell you why this is the case.
According to a report on CBS DC, a billboard was placed along the I-295, a route in Maryland that is stationed just outside of the Washington D.C. border. As far as the details of said billboard are concerned, it features a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While this should be enough to garner anyone's attention - especially that of a sports fan - you may be curious as to what it is that the billboard was designed for. To put it simply, it's meant to sell baseball tickets.
The article stated that the billboard has a visible phone number that people can call into for the sake of purchasing tickets. Its location is pretty intuitive, too, outside of the fact that it is placed along the I-295. For those who do not know, the billboard in question has been positioned about 6.5 miles from Nationals Park, which opened during 2008. Given the fact that this is seen as the home of the Washington Nationals, it is easy to see that this can perpetuate the feud that is natural for sports teams to have.
With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.
It's hard to measure the amount of passion that sports fans have and I believe that this rings especially true for those who love baseball. The support for a particular team is hard to deny, which is why I can see a billboard focusing on an opposing team garnering much in the way of negative attention. With that said, the ad placement in question is impressive, to put it mildly. Seeing as how the billboard was placed especially close to Nationals Park, its effectiveness will undoubtedly speak volumes.
According to a report on CBS DC, a billboard was placed along the I-295, a route in Maryland that is stationed just outside of the Washington D.C. border. As far as the details of said billboard are concerned, it features a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While this should be enough to garner anyone's attention - especially that of a sports fan - you may be curious as to what it is that the billboard was designed for. To put it simply, it's meant to sell baseball tickets.
The article stated that the billboard has a visible phone number that people can call into for the sake of purchasing tickets. Its location is pretty intuitive, too, outside of the fact that it is placed along the I-295. For those who do not know, the billboard in question has been positioned about 6.5 miles from Nationals Park, which opened during 2008. Given the fact that this is seen as the home of the Washington Nationals, it is easy to see that this can perpetuate the feud that is natural for sports teams to have.
With favoritism towards sports teams aside, though, this kind of ad placement is a movement that can call for the support of authorities such as JMR Graphics. Strategy is crucial when it comes to advertising with any materials, ranging from billboards to truck wraps. Placement is especially important and the fact that this particular billboard was positioned in what many sports fans would call enemy territory is very creative. It's a move that will, undoubtedly, draw in publicity. After all, this is the goal of advertising in general.
It's hard to measure the amount of passion that sports fans have and I believe that this rings especially true for those who love baseball. The support for a particular team is hard to deny, which is why I can see a billboard focusing on an opposing team garnering much in the way of negative attention. With that said, the ad placement in question is impressive, to put it mildly. Seeing as how the billboard was placed especially close to Nationals Park, its effectiveness will undoubtedly speak volumes.
About the Author:
If you'd care to invest in truck wraps for your outdoor marketing efforts, contact JMR Graphics for more details.. This article, Truck Wraps & Advertising Done With The Baltimore Orioles has free reprint rights.
No comments:
Post a Comment