When it comes to bus wraps and billboards, it goes without saying that there are various methods of marketing that companies can benefit from. They have proven themselves to be effective as well, which means that they have more than stood the test of time. However, it seems as though the city of Gainesville is about to incorporate electronic billboards for companies to benefit from. This was something that I was not aware of until I came across a recent article that spoke about it in detail.
The Gainesville Times posted an article that spoke about the potential inclusion of electronic billboards. Real estate representative Tim Hill offered more information on the matter, making it a point to say that every billboard - provided the idea goes through - would be able to showcase up to six advertisements, each being given ten seconds of exposure in rotation. While there were many points that were brought up in the article, one of the most prominent that I have seen was the potential of them becoming distractions.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's clear that these billboards will prove to be bright but I believe that such a quality can be managed. Keep in mind that these billboards should not showcase tremendous brightness during nighttime; due to the Sun's natural light, these items do not have to run off of electricity as much in this regard. As you can imagine, there have been various improvements in terms of technology. The article said that, because of these, the prominence of these items should not prove to be a concern.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
The Gainesville Times posted an article that spoke about the potential inclusion of electronic billboards. Real estate representative Tim Hill offered more information on the matter, making it a point to say that every billboard - provided the idea goes through - would be able to showcase up to six advertisements, each being given ten seconds of exposure in rotation. While there were many points that were brought up in the article, one of the most prominent that I have seen was the potential of them becoming distractions.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's clear that these billboards will prove to be bright but I believe that such a quality can be managed. Keep in mind that these billboards should not showcase tremendous brightness during nighttime; due to the Sun's natural light, these items do not have to run off of electricity as much in this regard. As you can imagine, there have been various improvements in terms of technology. The article said that, because of these, the prominence of these items should not prove to be a concern.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
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If you'd like to utilize bus wraps in order to get your message across, get in touch with JMR Graphics for further information.. Unique version for reprint here: Bus Wraps & Gainesville's Potential Electronic Movement.
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