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A Comprehensive Look At Truck Ads

By Margaret Graham


When it comes to advertising, most people are familiar with conventional techniques that involve the use of TV, radio and newspapers. These are techniques that have been generally tested and proven to work. However, one pretty impressive technique has for long been underrated by the marketing industry. This technique is the use of truck ads.

This is a form of mobile advertising that involves the use of trailers and other types of big body automobiles. In a typical setting, a trailer is draped with promotional posters on its exterior and used as an advertising tool. Those who resort to this technique are of the view that trucks have a wider reach than billboards as they are always on the move.

Despite the apparent benefits of the technique, there are skeptics who question its effectiveness. Most of the criticism stems from the conventional media industry, primarily because mobile advertising presents direct competition to their business model. This notwithstanding, the bottom line is that trailer adverts have numerous benefits and are thus capable of achieving the same effectiveness, if not more, than conventional advertising.

According to research, mobile advertising is one of the most effective ways to reach target audiences. This is primarily due to the fact that trucks that are driven around with adverts on their exteriors can be seen by varying groups of people in different places on a daily basis. The same research also indicates that the average commuter considers purchasing a product or service the moment he sees it while on the road. It is no secret that every day, commuters spend long hours on the road shuttling to and from work, which is an excellent advertising opportunity.

Conventional adverts are known to be pretty expensive to run. As if this is not enough, they are timed at intervals. With mobile adverts, businesses do not have to worry about getting their adverts turned off. In a sense, it is a means of getting maximum exposure for products or services. Your truck basically has some form of permanent existence in the environment of your target market.

A famous quote that was made by Adolf Hitler goes that when one repeats a lie over and over, it eventually becomes the truth. You might want to only construe this as an analogy as it is neither an exaltation of the infamy of the dictator nor an allusion that advertising is a form of lying. The fact is that as one sees more and more of something, he starts to think about it.

There is no doubt mobile advertising is a sophisticated strategy that is bound to work for any business. Its results may start to be apparent in the long term, but the bottom line is that it works. It is leaves a lasting impression about advertised products and services, which is a plus for any business that seeks to gain a foothold in its market.

Most trucking companies offer advertising services. Talk to one to find out the different quotes it has to offer. In the end, you want one that guarantees the best service at the right price.




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