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4 Reasons Smartphones Matter For Website Development Companies

By Arthur Williams


While it probably goes without saying, most people have smartphones these days. Often regarded as miniature computers, these devices are designed to fulfill numerous purposes beyond those related to communication. In fact, many people use them to access the Internet, which the best website development companies in the world can attest. For a better understanding as to why smartphones matter so much, here are 4 reasons to note.

One of the purposes that smartphones serve the top web design companies in the world is that they tend to run sites smoother. There are many reasons for this, including the utilization of fewer assets. Reputable companies along the lines of Lounge Lizard know that these devices boast less power than traditional desktop computers. Ergo, sites should be responsive enough to be used across different devices. The aforementioned smoothness is nothing short of worthwhile.

Another reason why smartphones matter, in this sense, is that they require a certain type of content creation. Seeing as how smartphones can only show so much text at once, it's important to take what's already been established and shrink it down somewhat. This might seem like more hard work, but unique content can have a positive impact on SEO. In simple terms, duplicate content is a no-go.

It can also be argued that websites accessed via smartphones have lower bounce rates. This is important since business owners want people to say on their sites for extended lengths of time. One of the reasons why someone might stick around is because a site engaged them enough to do so. Mobile devices seem to have a greater chance of maintaining one's attention, which is another important reason that should be noted.

Finally, smartphones have the benefit of being used anywhere. Desktop and laptop computers, while more powerful, are only so portable. In fact, you may only be able to use them in certain spots depending on the PC you have. Smartphones, on the other hand, can connect to several Wi-FI hotspots, whether you're at the airport, dining at a restaurant, or what have you. When websites are developed with these devices in mind, the ability to reach everyone becomes greater.




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