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Internet Marketing Companies: How Do Memes Become Popular?

By Robert Sutter


It's difficult to say why certain trends develop. Many businesses try, for months on end, to create discussion about something and it never happens. However, a completely unexpected topic will gain attention and suddenly everyone can't keep quiet about it. The latter is especially true when it comes to memes, as Internet marketing companies across the board can attest. For a better understanding of why memes become popular, read on.

A meme is typically defined as a piece of media that's passed around the Internet until virtually everyone knows about it. More often than not, memes are humorous photos and videos, which makes sense given how easy they are to digest. As a matter of fact, it can be argued that many memes predate the Internet. In any event, there are a couple of things to consider when it comes to the growth that memes enjoy today.

First and foremost, a meme has to develop organically, which means that it cannot be pushed by some other force. As stated earlier, businesses can try to create a spark about a certain topic. However, it doesn't necessarily mean that it will pick up steam, since it has to be organic. More likely than not, for example, the director of "A Very Brady Sequel" probably didn't expect the "Sure, Jan" scene to become popular 20 years or so later. According to reputable firms like fishbat, these trends develop on their own.

Humor is an essential component of memes in general, too. With that said, you have to understand that the specific type of humor matters. For those who do not know, many memes are often self-deprecating, making fun of themselves or their situations, or sarcastic. Surprisingly, these tones come across surprisingly well in memes. This is nothing short of essential, not only for current memes but ones in the future that Internet marketing companies can try to predict.

For those who have been paying attention, you might already know that memes develop on their own. It's almost impossible for them to be manufactured, since they have to catch on in organic ways. Keep in mind, though, that not all memes will stand the test of time. As a matter of fact, many of them might enjoy what's considered their fifteen minutes of fame before fading away. The ones that stick around, however, are nothing short of memorable.




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