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Advantages Of Social Media For Luxury Hotel Marketing

By Sandra Brooks


The social media is one of the latest advancements in technology especially when it comes to marketing. Engaging with the people through online pages increases certain awareness of your resort or hotel while getting your future guests excited about their vacation. Before your guests choose your resort or hotel, most probably they have done some research.

Through Twitter, Instagram, and Facebook, you still have the capacity to know how they appreciate your place before the booking schedule. There is no doubt that social media is an efficient tool for your Luxury hotel marketing. It is helpful for the awareness of everyone and assists you in dealing with guests. Here are some tips to raise the number of your guests and sales.

First, create an update about dining, nightlife, and suggestions on where they can have fun. Do not try selling through the blog articles as users are not fond of this technique. As much as possible, update the blog every week. This is helpful increase visitors to your website and give you fresh and new contents for other online pages.

The next thing to consider is to use some review sites to reply to feedback and comments from your potential customers, whether a bad or good comments. And since people will be reading the reviews and when they notice that one is not replying to the messages, they will think you are not communicating with them and you lack care for your them. Solve the issues or problems through Skype, email, or phone. This only shows how passionate you are to them.

When you are posting things on different accounts, be sure to mention other firms or businesses. This is helpful to increase your online presence and interactions with others. Look how others are saying and asking about your country and city. If you are asked questions you know, then write an article on your blog and share the link to spread awareness.

Be sure to be funny with your articles. As you see, having a sense of humor works best on social media. So, no need to write jokes just to catch their attention but you can add humor to all your contents. Typically, being ordinary is boring so make sure to think beyond. Stay competitive to stay in the game.

Aside from that, creating an online campaign is another consideration to make. Usually, campaigns work best if you want to gain and attract more followers. Think of creative concepts to market the hotel. No need to offer gifts as campaigns can be made simple yet efficient. If you want, you can hire a digital firm to guide you do the entire work. Creating something unique will certainly get attention. Of course, as a hotel marketer, you need to catch the attention of guests to make reservations.

Finally, listening is another consideration to make. Listen to what others are telling. Typically, there are opportunities for anyone to indulge with others online. Also, you may use the Instagram to keep informed. Listening means being able to respond quickly.

Basically, creating your own page online give you higher chances of becoming well recognized. There are options where guests can see the availability as well as the pricing through the websites. Therefore, it is important to ensure your pricing is accurate and up to date.




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