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How To Run A Discount Card Fundraiser

By Stacey Burt


Organizations, both big and small, are all struggling in the tough economic climate. Although many people would like to contribute, they have too many financial demands already. This means that the small amount of money available is spread very thin. In order to continue most groups have to become a little more creative in how they generate funds.

Fund raising can take place in many different ways. There is such a huge range of options from bake sales and car washes to a discount card fundraiser. Most groups use a combination approach rather than rely on one big event to generate the necessary money. However, it is very important to use time wisely as many people just do not have enough time to help and can quick get burned out.

The most effective use of time is crucial to the success of any fund raising project. This means that everything must be well thought through, carefully planned and well worth the time and effort. Once people find something that works for them they tend to go back to it year after year.

Selling discount cards has long been recognized as a great way to generate funds. Many people are only too happy to purchase the cards as they know they will enjoy many savings and benefits. The cards come in many different values and are redeemable to a variety of locations. Many local and national businesses are happy to participate as they know it will generate extra revenue for them.

Planning is the key to success. The first step is to nominate a person to be in charge. This should be someone who has enough time to devote to the project and also the necessary knowledge and skills to make it all work. They should understand that there will be a lot of time and hard work invested and they need to make a real commitment.

One of the most important things for any group or charity to understand is marketing. The more they learn about effective marketing the more money they will earn. In addition, they can also build up a client base and canvas repeat customers year after year.

Many groups have also found that running a campaign about six weeks before the holidays is a great way to be successful. They understand the power of promotion and effective selling. Buying discount cards as gifts not only solves a problem but also helps to contribute to a worthy cause. People feel good about this especially at holiday time.

The key to a successful fund raising event is planning. Many people have found that they best way to use time is to set up a stand outside a local supermarket. This ensures them none stop traffic. They will often find that this method is far more effective than door to door sales. However, they do need to get permission from the store first.




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