These days, there are many ways to drive sales. Right now, companies of all sizes are navigating their way around digital marketing techniques and social media profiles. While this may be the tool to increase sales or improve engagement, those with a brick and mortar operation need to consider the basics. For instance, name tags for employees are best when it comes to positive customer interaction.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Badges are also a good idea if employees are participating in a trade show or networking event. Although it may seem great to just hand someone a business card as a way to promote, if someone can call a person by their name, at first sight, it can feel more inviting. Most of the best business deals are made when the buyer can engage with the seller on some level.
It is just like when a person calls a business and the greeting only has the company or department name. The caller should not have to ask who they are speaking with, which can be a waste of time. Giving a personal identification gives visitors and prospects a welcome that says they are ready to do business, even if it does not result in an immediate sale.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Badges are also a good idea if employees are participating in a trade show or networking event. Although it may seem great to just hand someone a business card as a way to promote, if someone can call a person by their name, at first sight, it can feel more inviting. Most of the best business deals are made when the buyer can engage with the seller on some level.
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