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Long Island SEO: What Are Meta Descriptions?

By Rob Sutter


Anyone who has searched for websites will tell you that certain elements play into eventual success. Meta descriptions are worth talking about, in this respect, and I am sure that any Long Island SEO expert can say the same. However, those on the outside may be curious to know why this is such an important topic to cover. For those who are looking to obtain as much information as possible, the following details should make the quest for knowledge easier.

For those who do not know, a meta description is a brief summary of the content that a website has to offer. These are commonly found in search engine results, underneath the title of any given page. It's a great tool, to say the least, as it allows visitors to gain a rough understanding of what a site has to offer. If you believe that meta descriptions are crucial to Long Island SEO and other services, you probably do not know the half of it.

What you should know about meta descriptions is that Google loves them. As a matter of fact, if you make it a point to write a comprehensive description for every webpage you own, you will be surprised by how much more positive your rankings will become. Yes, these descriptions may not seem like much on the surface. However, when you compose a number of them with care, the success that you can generate will be nothing short of excellent.

For those who are looking for ways to create the best meta descriptions, repetition should be avoided. When you use the same description for each web page you have, Google will pick up on this, which can result in lower rankings for you. Authorities the likes of fishbat will also tell you to only make your descriptions so wordy. In fact, the more terse you keep them - under 160 characters or so - the greater an advantage you'll have on the Long Island SEO front.

If you own a website and you want it to rank highly, it goes without saying that meta descriptions will be required. Of course, there's more than goes into this process than simply typing words and hitting the Enter key. More than anything else, you have to exercise care, as the content fitted into said description will determine whether or not visitors will be immediately drawn to your content. From that point on, it's ensuring that they'll stick around for the long haul.




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