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How Game Design Graduates May Benefit From E3

By Jennifer Marie Anderson


It's unfortunate that E3 has come and gone. Seen as the biggest week for video game players and enthusiasts everywhere, the massive amount of news has not gone unnoticed. Those who are considered authorities, in this field, have made the most out of said event and it's something that students in game design should be aware of for the future. For those who may want to get involved in particular press event, read on.

To start off, make sure that you have a firm understanding of social media usage. To say that this matters would be an understatement, especially in this day and age where virtually everyone uses the likes of Facebook, Twitter, or what have you. During the course of E3, you should stay involved, posting news and updates as they occur. When you're able to keep everyone in the loop, even those who weren't able to attend, you make that much more out of this particular event.

What you must also know is that your biggest announcements should be saved for E3. More often than not, massive releases and anticipated release dates alike are kept aside until this event rolls around, which makes sense given the publicity it generates. As a result, do not play your hand until the absolute right moment rolls around. Suffice it to say, E3 fits the bill, as you will be able to garner the utmost amount of attention for the long term.

Finally, make sure that you follow up on E3 news with constant updates. This isn't to say that you have to post on a daily basis, since you may not anything that will be worth telling. However, when you have a big announcement at arguably the most prominent video game event of the year, you're going to want to keep that momentum rolling. Suffice it to say, this is where the follow-through comes into effect. The more that you share, the easier it'll be to maintain the faith of consumers.

With these points in mind, you can clearly see just how much E3 matters in the greater picture. Such an event can captivate a massive audience, provided the announcements are up to par with what people typically expect from the event in question. As a game designer, you must be able to account for all groups, not only from an entertainment standpoint but one that's related to business to boot. If these details are noted, long-term success will certainly be had.




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