There is always a need for more information in order to optimize advertising prospects. Brand advertisers don't want to dip their toes into waters that will not yield anything. Some of the brightest minds in the world work on these details and they make sure they have the analytics down before investing a sizeable amount. Yahoo has started to use this as a means to integrate the ComScore vCE into their system. This means brand advertisers are now able to get more information out of the system before diving in.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
This is a great system that is going to make waves on the market. No other competitor is able to offer these kind of analytics and that is why Yahoo is going to be seen surging up in terms of brand advertisers working with them.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Media buyers will now be able to see all kinds of metrics like audience frequency, reach, and demographics. It's comparable to the type of metrics that an advertiser would be able to see with TV. According to Yahoo, they're the only publisher that has this type of service on all platforms.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
This is a great system that is going to make waves on the market. No other competitor is able to offer these kind of analytics and that is why Yahoo is going to be seen surging up in terms of brand advertisers working with them.
Whether or not the Yahoo and comScore partnership will pay off remains to be seen. However, what is clear is that many more companies will be making similar partnerships in the future. Media buyers are going to start demanding this kind of data now that they know it can be obtained. Many companies besides Yahoo are striking up similar partnerships. It looks like we're entering a new era of digital advertising. Everyone in the advertising business should pay attention to how things go with Yahoo and comScore in the future. The outcome will be felt on other major sites across the internet.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Media buyers will now be able to see all kinds of metrics like audience frequency, reach, and demographics. It's comparable to the type of metrics that an advertiser would be able to see with TV. According to Yahoo, they're the only publisher that has this type of service on all platforms.
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