It's apparent that aesthetics are crucial when it comes to marketing across the board. You want to make sure that you are able to present some of the best images so that people will take to your brand more easily. Of course, in recent times, McDonalds has taken something of a different direction as of late and it is one that should draw in the attention of those who create trailer wraps. If you are curious as to what exactly it is that McDonalds is doing, read on.
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
AdWeek posted an article about the recent billboards that McDonalds has been able to create with particular designs being brought into effect. Keep in mind that most of McDonalds' marketing, for the longest time, has been centered on images of their food. With that said, it seems like the company has decided to forgo this particular option, instead going with emoji-like images to convey messages. It's a different take from McDonalds and hopefully one that will produce results.
Keep in mind that these billboards, as the article referenced, will only be available in France. However, its reach will not be terribly limited, as it's been said that over 2,700 locations in France will be presented with the billboards in question. It seems like this is a rather bold move on the part of McDonalds, seeing as how it could theoretically stick with its current marketing methods and remain in business for quite some time. However, as times change, advertising must work in kind.
I believe that it easy to see why McDonalds decided to take this particular route as far as its marketing efforts are concerned. As companies like JMR Graphics will be able to tell you, it is crucial for there to be smart visuals set in place and it seems like emoji-like graphics were the right elements to incorporate. Even though emojis are pretty simple by design, McDonalds is such a well-known brand that people can understand what these images are all about. Those who work with vehicle and trailer wraps would be wise to research this particular story.
I have no doubt that McDonalds' marketing move will be able to draw a tremendous amount of support and I am sure that others will be able to say the same. After all, it has incorporated a series of smaller, simpler images for the purpose of creating messages that will speak volumes. Hopefully this method proves to be effective in France so that, in time, maybe it could transition to other areas of the world. Until that time comes, though, we must look at its early successes.
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