Drinking and driving is one of the most serious subjects that can be learned about at a young age. The dangers associated with this are hard to deny, especially with so many incidents being seen because of this. Does this necessarily mean that everyone is aware of said dangers? This is where awareness should be seen - either through bus wraps or what have you - and it seems like a new billboard design has been created in order to drive awareness towards this hot topic.
According to an article on CN Weekly, a winning billboard was designed with the purpose of driving attention towards drinking and driving. The creator of the billboard in question was 17-year-old Victoria Barone, a high school student from Shenendehowa, New York. The idea of someone so young creating a billboard like this is astounding but the way that it was created took my attention the moment I read about it. After all, execution is key when talking about any marketing vehicles, bus wraps included.
According to the article, the billboard showed the word "intoxicated" but the term "toxic" was made more prominent within the longer word. To say that this is a simple idea would be an understatement but one could make the argument that it is the simplest items that can have the greatest impact. Take, for example, the vehicle wrap that was created by Tabitha McGill, another high school student from the same campus. Her drinking and driving wrap showed the effective tag, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
According to an article on CN Weekly, a winning billboard was designed with the purpose of driving attention towards drinking and driving. The creator of the billboard in question was 17-year-old Victoria Barone, a high school student from Shenendehowa, New York. The idea of someone so young creating a billboard like this is astounding but the way that it was created took my attention the moment I read about it. After all, execution is key when talking about any marketing vehicles, bus wraps included.
According to the article, the billboard showed the word "intoxicated" but the term "toxic" was made more prominent within the longer word. To say that this is a simple idea would be an understatement but one could make the argument that it is the simplest items that can have the greatest impact. Take, for example, the vehicle wrap that was created by Tabitha McGill, another high school student from the same campus. Her drinking and driving wrap showed the effective tag, "your life is greater than that text."
These concepts are strong, which is a point that companies along the lines of JMR Graphics will be able to support. I believe that there is a tremendous amount of quality to consider when it comes to vehicles along the lines of billboards and bus wraps. However, there are other elements that help to make out-of-home advertising such an effective method for driving attention towards anything. Causes like these only help to accentuate the importance of this type of advertising.
It's clear that there are many causes that can garner attention and I am of the opinion that drunk driving is one of the most prominent. Many aspects will be able to help bolster this message, though, and the implementation of bus wraps and billboards alike cannot hurt. However, it is not enough for them to simply be utilized; they must also be constructed with the highest level of quality set in place. If this is done, I have no doubt that the messages being conveyed will be even stronger.
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Contact JMR Graphics if you have any questions about the perks associated with bus wraps.. Free reprint available from: Bus Wraps & Awareness Towards Drinking And Driving.
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