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Car Wraps & The Advertising Endeavors Of Pepsico

By Rebecca Mills


When talking about advertising, it seems like location is going to be focused on and understandably so. It seems like certain goods and services are able to present themselves better in certain locations, as long as they make sense. It's a complicated matter, to say the least, but it seems like PepsiCo has been able to attain a firm grasp on this. With that said, is it possible that PepsiCo's latest efforts can draw the attention of those who create car wraps, billboards, and other products meant for outdoor marketing?

The Drum published an article that talked about PepsiCo and how it has been advertising to younger people with methods located close to convenience stores. Specifically, PepsiCo transformed London StreetTalk kiosks into what appeared to be giant Lipton Peach Iced Tea bottles. As strong as this idea is, in theory, it has the chance to work well in execution. The reason for this is because the giant bottles in question have been stationed near a convenience store where the beverages could be purchased.

One of the biggest challenges of advertising in public is that space is crucial. You need just enough for your message to get across but you do not want to litter the public with messages to the point where marketing efforts come across as saturated. As a result, it is important to pick and choose locations carefully. It would make sense that busier streets are crucial for this purpose, seeing as how they have greater activity and, by proxy, stand the chance of spreading more awareness.

The nature of out-of-home marketing is important, to say the least, and authorities such as JMR Graphics will agree. An audience has to be drawn in and I believe that this is especially true when it comes to the way in which items like car wraps are implemented. Their success will hinge on location, which is an aspect that PepsiCo was able to work off of. From what I have seen, this method stands the chance of increasing the sales of Lipton products, as long as said method sustains itself.

While it's clear that location is a necessary component of out-of-home advertising, companies have to make it a point to put forth the best efforts. These may be rooted in the ways that items are showcased or how visible they are. PepsiCo understood these types of points and went on to create a marketing method that would undeniably draw in customers. With a story like this, it would not surprise me to see a spike in sales of PepsiCo products in the near future.




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