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Search Engine Optimization & Your Business

By Marcus Ryan


Search engine optimization is the act of adapting your website so that search engines rank it highly in their search results. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. There are some people who believe that SEO can only be done by qualified professionals and this is not true.

There are many ways to improve results you get from search engines. Having the best possible search engine optimization is important for drawing in more traffic. Increased performance means happier users. To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. The keywords in your metatags will help search engines match your website with relevant searches. As an example, if your website is about drinking glasses, be sure your metatag includes "drinking," "glasses," "drinking glasses," etc.

Many small business owners try to avoid SEO because they think is expensive. When you compare SEO to Pay-Per-Click advertising to SEO, there's no doubt that SEO is more profitable and it can save you lots of money long term. The best place to start with is with the content in your website, make sure your homepage is full with more text than images.

If you plan to outsource your SEO work then do some research. Before hiring a so called "seo expert" learn how much experience this expert actually has. You need to know all the risks in order to make a truly informed decision. Use keyword-friendly anchor text for links between pages on your website. Just typing "click here" followed by linking to that term, will not help your search rankings. Selecting the optimum keywords to use in anchor text will really get you noticed by the crawling spiders.

SEO is not that complicated; but it's always a good idea to get the advice of a professional. However, it's not impossible for the layman to understand it and do well enough to make a difference. You can utilize different SEO techniques and strategies by following the advice here. Hopefully the information in this article has given you a few ideas on what path to take.




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