Why You Need To Offer A Beer Tower In Your Bar

By Virginia Edwards


There is a lot of competition in the industry of entertainment. Some sort of bar seems to be on every corner. If you own an establishment that caters to those who like to imbibe, you have to stand out. Bars in restaurants don't have the same issues. Dining is the main reason guests come. When alcohol is your primary draw, you might consider offering a beer tower on your menu to encourage customers to come in and stay for a while.

Not everyone is going to be familiar with towers. You can explain that they are tabletop dispensers. Instead of going to the bar for a refill, guests at the table can simply help themselves from their own dispenser. When the dispenser is empty, it can be refilled right at the table by one of your staff. The towers are kept icy cold with chill sticks or ice tubes.

The customers aren't the only ones benefiting from tabletop towers. Owners and managers will see benefits as well. You might be able to reduce staff in the bar because customers will be serving themselves. You will only need staff for these tables when the towers have to be refilled. Customers who are comfortable and relaxed tend to stay where they are.

Towers can be great marketing tools. You can have your business logo etched into the base. You might strike a bargain with a brewer and offer to have that company's logo branded on your towers in exchange for a deep discount. This would be great promotion for both of you. The towers stand out at tables and get a lot of attention.

If you need more convincing that towers are a good idea for your bar, consider that towers increase the sale of beer, which means more money for you. Having towers on the tables is a way to create a fun and relaxing environment. People stay where the atmosphere is congenial. When they stay, they spend money.

When you decide to purchase these dispensers, you need to look at them as long term investments. There is a cost involved with the merchandise. You will need more than one size, and chill sticks or ice tubes to keep the beverage cold. Adding your marketing logo is a necessary expense. You need to consider LED lights, which can be added to the top of the towers or put into the base. Lights aren't necessary, but your customers will enjoy them.

There are some things to think about when you are purchasing these towers. You need to make sure the materials are of the highest quality and that you are purchasing from a reliable manufacturer. The towers should be BPA free and food safe. The towers should be tested for leakage at the factory.

To remain successful in your business, you have to be open to innovation. Towers will intrigue customers and make your bar more inviting. When your customers can help themselves to the alcohol, they will stick around, relax, and spend.




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