There are over 125 million LinkedIn users in the United States and over 40% of them log in every week. Every industry and buyer profile is represented all in one easy-to-access place. This makes LinkedIn a gold mine if you know what you're doing.
You can visit a maximum of up to 800 profiles per day. The strategy works using the power of reciprocity and attraction. When you visit a large number of profiles, a certain percentage will visit you back to find you who you are. Then, if they are interested in connecting, they will send you a connection invitation.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Getting found in LinkedIn's search engine is really important. This depends heavily on using the right keywords and getting endorsed for the right skills What keywords do your prospects use to search for what you sell? Those are the ones you should use throughout your profile. LinkedIn's search engine uses brute force, so don't be afraid to load up your profile, job descriptions, etc. with the keywords you want. Make sure you also have your visibility settings opened up so people can find and engage with you!
One thing to note: don't get pulled into Facebook-like conversations about politics, provocative images, religion, race or other non-business topics. LinkedIn is a business platform and using it as a social platform will damage your credibility and cause important people to disengage from you by leaving your network. This defeats the sole purpose you're on LinkedIn, which is to make sales! If you're using LinkedIn automation to increase your network size, then turning around and decreasing it by behaving poorly, this is counterproductive.
What keywords do your prospects use to search for what you offer? Make sure those keywords appear multiple times in your profile.
Doing these activities will help LinkedIn automation work better overall, and create a self-reinforcing loop that grows your network and incoming sales leads steadily.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's helpful to have a daily process checklist and make this part of your morning routine. This keeps you on track and helps keep you from falling into the social media content trap. You're not on LinkedIn to waste time. You're there to make sales!
Having LinkedIn Automation running in the background while you do your normal day-to-day sales prospecting and relationship management is the way to go. This effectively adds a second lead generation channel that works on its own while you do other things. You can always turn it off or pause it if you need to. Just make sure not to blow through LinkedIn's daily 800 profile limit and you'll be OK.
You can visit a maximum of up to 800 profiles per day. The strategy works using the power of reciprocity and attraction. When you visit a large number of profiles, a certain percentage will visit you back to find you who you are. Then, if they are interested in connecting, they will send you a connection invitation.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
You need to prepare your profile first so it's compelling to your sales prospects. That means writing most or all of your profile in terms of what a potential buyer wants to know. What do you do? How do you solve my problems? If I think you can do that, how do I contact you easily?
You need to get your profile found. You need to encourage potential customers and clients to connect with you and message you directly. This comes down to your profile and content. Without a strong profile and content, visitors won't see value in connecting with you and using automation won't get the results you're looking for.
A few other tactics are required to get your profile found and make it engaging to potential customers and clients. Without these in place, the critical step of a potential connection turning into a 1st-degree connection won't happen.
Getting found in LinkedIn's search engine is really important. This depends heavily on using the right keywords and getting endorsed for the right skills What keywords do your prospects use to search for what you sell? Those are the ones you should use throughout your profile. LinkedIn's search engine uses brute force, so don't be afraid to load up your profile, job descriptions, etc. with the keywords you want. Make sure you also have your visibility settings opened up so people can find and engage with you!
One thing to note: don't get pulled into Facebook-like conversations about politics, provocative images, religion, race or other non-business topics. LinkedIn is a business platform and using it as a social platform will damage your credibility and cause important people to disengage from you by leaving your network. This defeats the sole purpose you're on LinkedIn, which is to make sales! If you're using LinkedIn automation to increase your network size, then turning around and decreasing it by behaving poorly, this is counterproductive.
What keywords do your prospects use to search for what you offer? Make sure those keywords appear multiple times in your profile.
Doing these activities will help LinkedIn automation work better overall, and create a self-reinforcing loop that grows your network and incoming sales leads steadily.
Infrequently turning LinkedIn automation on and off will help a little but it won't give you the continuous network growth and incoming connection requests you're looking for. Consistency and process will drive the growth of your first-degree network growth. Preparing your profile, publishing content and engaging with others a little bit per day will achieve big results for your sales pipeline.
It's helpful to have a daily process checklist and make this part of your morning routine. This keeps you on track and helps keep you from falling into the social media content trap. You're not on LinkedIn to waste time. You're there to make sales!
Having LinkedIn Automation running in the background while you do your normal day-to-day sales prospecting and relationship management is the way to go. This effectively adds a second lead generation channel that works on its own while you do other things. You can always turn it off or pause it if you need to. Just make sure not to blow through LinkedIn's daily 800 profile limit and you'll be OK.
About the Author:
Using LinkedIn automation to attract more ideal target customers is a highly effective strategy. Paired with this FREE LinkedIn Daily Sales Checklist to build a "magic" sales strategy.
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